Viva Magenta – this is how the trend color of 2023 livens up your outfits

The winner has been chosen: Pantone has chosen the shade Viva Magenta as the trend color for 2023. The hybrid color is energetic without radiating aggressiveness. She stands for joy and optimism, is lively and informal. At the same time, she succeeds in striking a harmonious balance between cold and warmth. Here you can find out how to integrate the electrifying shade into your outfits and thus make stylish statements.

Optimistic, electrifying, inspiring - the trend color for 2023

With the declaration that Viva Magenta is the trend color for 2023, Pantone predicts a lively and optimistic year 2023: The beguiling shade of red stands for strength and pure joie de vivre. At the same time, it was inspired by nature and, according to Pantone, should create a valuable contrast to the technological age. The basis was formed by the red of the cochineal, which is one of the brightest, strongest and most intense pigments in the world.

Viva Magenta 18-1750 invigorates the viewer's spirit while still leading him back to his roots. It represents fearlessness and inner strength. At the same time, it is inclusive and includes people of all genders, ages and demographics.

How to style Viva Magenta with light neutral tones

The trend color 2023 is incomparably versatile, which is why it will move into numerous wardrobes this year. Since this is a statement color, it should form the visual centerpiece of your outfit. Balance them with understated shades of cream or beige to create an elegant overall look.

Because the shade of red is neither warm nor cold, you can let off steam creatively with your jewelry: Golden elements bring a pleasant warmth to the picture and harmonize wonderfully with beige or cream colors. However, Viva Magenta shows its electrifying side, especially in combination with silver-colored metal. Then go for a snow white that rounds off your outfit with another exciting contrast.

Viva magenta and gray – the power outfit

There are days when you want to appear extra confident. It's no longer a secret that the color of your clothes influences your mood. It's a good thing that the trend color for 2023 is a power color that just sparkles with strength.

The combination of red and gray has always been a popular classic that is equally elegant and timeless. The captivating color Viva Magenta can also be excellently combined with a medium to dark grey. The two tones exude a calm, controlled strength that can do wonders for your self-confidence. For example, wear an anthracite trouser suit and a silk blouse in the trend color of 2023 on days when you want to be particularly convincing in your job.

Back to nature - Viva Magenta and natural tones

According to Pantone, the trend color of 2023 should bring our technological world a little way back to nature. So what could be more obvious than the combination with natural tones? Brown and green tones provide attractive contrasts and make the red tone shine. However, it is better to use muted natural tones. Viva Magenta is already visually appealing. If you wear the color with other intense tones, they can compete unsightly and look too messy.

Viva Magenta – Tone in tone for a successful appearance

Granted, a monochromatic all-red outfit isn't for everyone. But if you have the courage, you can draw attention to yourself with a tone-on-tone outfit in Viva Magenta and make yourself the center of attention without any further effort. While the look can be too intense for everyday wear, it is incomparably alluring at evening events.